DD10 Cohort Retention: how it was built
Did what we changed make customers stay longer? Rebuild this dashboard step by step in the Data Canvas.
DD10 · Cohort Retention
Code in this build: 3 widgets written in SQL, and 3 filter, chart or pivot settings written as code.
The question: Did what we changed make customers stay longer?
Who asks, and when: The CFO and the growth team, every quarter.
The decision: Did what we changed make customers stay longer.
What the dashboard shows: Cohorts from March 2025 still have 48% of their customers ordering around month 6, about 7 points more than the cohorts before it.
Follow the pictures below, in order, and you end up with the same dashboard. Every step is one thing you do in the Data Canvas, on the demo data that installs with DataPallas.