DD09 Customer Base & Growth: how it was built
Which acquisition channels to fund, and do new customers come back? Rebuild this dashboard step by step in the Data Canvas.
DD09 · Customer Base & Growth
Code in this build: 4 widgets written in SQL, and 1 filter, chart or pivot setting written as code.
The question: Which acquisition channels to fund, and do new customers come back?
Who asks, and when: The marketing lead.
The decision: Which acquisition channels to fund, and whether new customers come back.
What the dashboard shows: Referral signups more than doubled after the loyalty programme of March 2025, from about 13 a month to about 29.
Follow the pictures below, in order, and you end up with the same dashboard. Every step is one thing you do in the Data Canvas, on the demo data that installs with DataPallas.