DD04 Sales Channels: how it was built
Which channel gets the next euro of effort? Rebuild this dashboard step by step in the Data Canvas.
DD04 · Sales Channels
Code in this build: 2 widgets written in SQL, and no settings written as code.
The question: Which channel gets the next euro of effort?
Who asks, and when: The e-commerce and trade sales leads, deciding the next year's channel budget.
The decision: Which channel gets the next euro of effort: marketplace fees, the app, the web shop or the reps.
What the dashboard shows: The mobile app has grown from about 14% to about 28% of orders since 2024 while the marketplace has shrunk from 19% to 12%. Marketplace orders come back about twice as often as web orders (10.7% against 5.6%), and Smart Home sells mostly through the app.
Follow the pictures below, in order, and you end up with the same dashboard. Every step is one thing you do in the Data Canvas, on the demo data that installs with DataPallas.