DD25 Segment vs Everyone: how it was built
Is my country different from the company as a whole, and where? Rebuild this dashboard step by step in the Data Canvas.
DD25 · Segment vs Everyone
Code in this build: 4 widgets written in SQL, and no settings written as code.
The question: Is my country different from the company as a whole, and where?
Who asks, and when: A country manager: "is my country different?"
The decision: What to do differently in my market: assortment, channel, price.
What the dashboard shows: Poland is a smaller basket and a faster market: 1,944.91 an order against 2,756.55 everywhere, returns no different at 5.93% against 5.97%, but quarterly revenue at 208.67 against the company's 139.44 since the start of 2024. It buys more Smart Home, 12.2% of its revenue against 10.58%, and a little more on the app, 21.37% of its orders against 20.55% - the assortment difference is real, the channel difference is under a point.
Follow the pictures below, in order, and you end up with the same dashboard. Every step is one thing you do in the Data Canvas, on the demo data that installs with DataPallas.