DD12 Website Traffic & Conversion: how it was built
Is the site converting, where do visitors drop, and which sources pay back? Rebuild this dashboard step by step in the Data Canvas.
DD12 · Website Traffic & Conversion
Code in this build: 5 widgets written in SQL, and 2 filter, chart or pivot settings written as code.
The question: Is the site converting, where do visitors drop, and which sources pay back?
Who asks, and when: The digital marketing lead, daily.
The decision: Is the site converting, where do visitors drop, and which traffic sources pay back.
What the dashboard shows: Mobile checkout to purchase fell from about 62% to 41% in June 2026 - a checkout bug - and was back at 62% in August; email visitors convert at 6.1%, about twice paid social's 2.7%.
Follow the pictures below, in order, and you end up with the same dashboard. Every step is one thing you do in the Data Canvas, on the demo data that installs with DataPallas.